Brand strategy and identity design

We create strategies and identities in days not weeks. Ditch the competition and lead your industry in record time.

Fig. 1: Four pillars of brand strategy

Aristotle's modes of persuasion

Any brands job is to persuade its customers that it’s product or service is worth the investment. But if your brand exists in the mind of consumers, how do you make it a success?

Aristotle’s Rhetoric describes how modes of persuasion demonstrate credibility, appeal to emotion and provide significant proof the rhetoric is valid. That's what conscious branding is. Influencing the conversation. The rhetoric. It forms our four pillars of brand strategy.

Logos

Not your logo. Appeal to logic and reasoning by providing proof. This is your value proposition statement.

Ethos

Demonstrate ethics to build trust and credibility. What do you do that nobody else can lay claim to?

Pathos

Appeal to emotions and values through storytelling. Put your customers at the heart of your story.

Telos

Shows an entities purpose aim and intentions. Best articulated through a shared company vision.

Fig. 11: How to get started

History in the making

Fig. 11.1

Book a discovery call

To iron out the nitty gritty of your project needs. once we're aligned and contracts are signed we'll get started.

Fig. 11.11

Kick-off workshop

To gather any knowledge we didn't get from the initial call. Setting us up for the best possible chance of success.

Fig. 11.111

The agile flywheel

Time to start creating and getting it done. Once we've reached the first iteration point we'll release, measure and learn. Then start the next iteration.

Fig. 111: Our work

Recent projects

Examples of how we've employed ancient wisdom to help companies grow.

Go Assist

Go Assist, an on-demand home services provider, sought our expertise to overcome brand identity challenges hindering conversion rates and customer recall.

Branding

Conversion Rate Optimsation

Webflow Development